With nearly three in four (73 percent) adults reporting that they buy specialty food products, signs point to a resilient industry, show the findings of the Specialty Food Association’s Today’s Specialty Food Consumer report.
Join the team behind the SFA’s annual research, including David Browne, market research retail and brand consultant, and research consultant David Lockwood, today at 11 a.m. EST as they discuss who makes up the core specialty food consumer, their buying habits, preferences, and drivers, and how the pandemic has changed and influenced their behaviors.
Check out more takeaways from the research here and purchase Today's Specialty Food Consumer report in the specialtyfood.com Learning Center. SFA members receive discounted pricing.
Related: Fancy Food 24/7: Week 2; Whole Foods CEO to Retire.
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