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Hellmann's, José Andrés Launch Fridge Hunters Campaign

Hellmann's is partnering with Chef José Andrés for the launch of Fridge Hunters, a campaign and call to action for people to look inside their fridge to make a meal with food they would otherwise throw away.

"We can start reducing food waste before it even happens," said Chef Andrés, in a statement. "Together with Hellmann's, we can save food that normally gets tossed - because it is overlooked and lost in the fridge - and use ingredients we already have to make beautiful meals together."

The partners have created "flexipes," a loose framework that guides home cooks. The formula mixes and matches what is on hand: base + veggie + protein. Recipes include Snappy Sandwich, Quick & Easy Wrap, and One Pot Creamy Pasta.

Related: Food Waste Fighting App Expands to West Coast; Food Suppliers Commit to Reducing Food Waste.

 



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Hellmann's, José Andrés Launch Fridge Hunters Campaign Hellmann's, José Andrés Launch Fridge Hunters Campaign Reviewed by Unknown on October 14, 2021 Rating: 5

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