Tetra Pak has launched an accelerator program to give food and beverage brands access to its expertise in formulation, packaging, and marketing. The program, which focuses on new product categories and consumption occasions, will connect brands with Tetra Pak experts and contract manufacturers to help fast-track and fine-tune product development and commercial production.
“There’s a huge opportunity for innovation in the food and beverage space, especially as the pandemic drives shifts in consumer preferences and buying habits,” said Pedro Goncalves, vice president of marketing, Tetra Pak U.S. and Canada, in a statement. “We’ve been working with brands for years to bring innovation to the market, but Leap goes a step further to align all elements of product development and production in a comprehensive program,” he added.
Following an assessment, selected brands will work alongside Tetra Pak experts to develop a go-to-market strategy, formulate the ideal product, produce and package that product, and promote it to consumers.
Participants will be selected based on a number of factors including novelty of product, market potential, and product segment.
Related: Pandemic Disrupts Specialty Coffee; Wegmans Introduces More Sustainable Egg Carton Packaging.
Image: Tetra Pak
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