Saffon Road has introduced three new Artisan Wraps, which combine an ancient flatbread tradition from the Mediterranean with ingredients and flavors from South Asia. The wraps come in three varieties (Bean & Cheese, Samosa with Chickpeas, and Butter Chicken) and are available in the frozen section at select Kroger stores nationwide.
The development of the wraps was spurred by a new report from Murphy Research suggesting that a busy return-to-school and return-to-office schedule this fall will accelerate consumer interest in nutrition, better-for-you options and quick and portable premium meals for eating on-the-go. In addition, recent Acosta and IRI research suggests that 75 percent of millennial consumers are looking for convenient and better-for-you frozen options, while 60 percent indicate they plan to take a frozen meal for lunch or to eat at home.
“We are entering a new phase of the pandemic, and while many meals remain at-home, consumers across the country are juggling busy schedules, carving out a need for quick, satisfying, and healthy innovations for the on-the-go consumer,” said Chef John Umlauf, Saffron Road’s SVP of culinary operations, in a statement. “Saffron Road’s new Artisan Wraps are easy to prepare--and made with clean, traditional ingredients that make it simple for consumers to enjoy restaurant-quality global cuisine, even during the hustle. During this prolonged recovery, it is increasingly important to provide our consumers with truly epicurean products made with bold, flavorful ingredients from around the world.”
Related: Saffron Road Introduces New Asian Dishes; Trendologist Shares 10 Flavors to Watch.
Image: Saffron Road
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