The Produce Marketing Association and United Fresh Produce Association are merging their resources and expertise to create a new global trade association. The two associations will operate as independent organizations through 2021, with the new association launching January 1, 2022.
“This agreement reflects the ongoing commitment of both associations to deliver the highest level of value to members,” said board chairs Michael Muzyk of United Fresh and Dwight Ferguson of PMA, in a statement. “Looking ahead, we believe we can accomplish that goal better together building on the synergies and experience of our expert staffs, complementary education programs and member services, and a stronger voice in advocating for our industries.”
Over the past several months, PMA CEO Cathy Burns and United Fresh CEO Tom Stenzel have worked with a group of board leaders from each association to develop the strategic commitments for the new association that serves as the core of the agreement.
The new association will be led jointly by Burns and Stenzel as co-CEOs throughout 2022. After that time, Burns will become the sole CEO.
“Through my 28 years of service to our industry, I have long recognized the potential synergies of our groups building something powerful together,” Stenzel said, in a statement. “It is gratifying to me several years before my retirement to find a strong and committed partner in Cathy who also believes in this shared vision. I’m looking forward to launching this new organization together, setting the stage to enhance member value while driving greater produce consumption in the years ahead.”
Related: Dollar General Expands Produce Offerings, New Store Formats; Kroger, Albertsons Source More Produce Farmed Indoors.
Image: PMA/United Fresh
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