Amazon is introducing a new private label food brand, called Aplenty, reports StoreBrands. The line includes products across confections, salty snacks, cookies, crackers, frozen foods, condiments, sauces, seasonings, baking mixes, and other pantry goods.
Amazon said that the brand is “rooted in quality ingredients,” without artificial ingredients, synthetic colors, or high fructose corn syrup. In addition, the retailer said that every product is taste-tested and meets its “Delicious Guarantee,” offering a refund to shoppers if they don’t like the product.
This follow’s Target’s introduction of Favorite Day, a line of indulgent items, last month. Full Story
Related: Amazon to Open East Coast Grocery Stores; Target to Launch Favorite Day.
Image: Amazon
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