Online sales of packaged food and beverages could hit $109 billion this year, according to research from FMI and NielsenIQ, reports Grocery Dive. Currently, grocery is the top online CPG category, accounting for 44 percent of all CPG e-commerce sales. Sales for grocery CPG increased 125 percent in 2020.
Both firms noted that companies have a $58 billion opportunity to get online shoppers to spend as much on food as nonfood items, according to the report. Full Story
Related: Nielsen: Omnichannel Shopping Grows; Report: 2021 Will See Much 'Portfolio Reshaping.'
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Online CPG Sales Could Hit $109 Billion
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January 27, 2021
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