Mondelēz International has acquired Hu Master Holdings, parent company of snack maker Hu Products. Founded in 2012 as a family business, Hu began as Hu Kitchen in New York City, a high-end restaurant and market focused on delicious foods with simple, real ingredients. The company then went on to expand its production of vegan and paleo-friendly chocolate bars and recently broadened its offerings to include premium, grain-free crackers and began scaling its distribution to grocery stores nationwide.
“Hu is a strong strategic complement to our snacking portfolio in North America,” said Glen Walter, EVP and president, Mondelēz International North America, in a statement. “This well-being brand platform provides further growth opportunities in chocolate, cross-category potential in crackers, as well as meaningful opportunities to expand distribution including in e-commerce and premium conventional retail.”
Related: 5 Things to Consider When Preparing for Sale or Investment; McCormick Acquires Fona International.
from Industry Operations https://ift.tt/393ioBN
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