Whole Foods Market, in partnership with Progressive Insurance, is offering a Thanksgiving Turkey Protection Plan, that includes a $35 Whole Foods Market gift card for those who commit a turkey cooking fail.
To be eligible for the plan, shoppers must purchase and obtain their Whole Foods Market brand turkey between Nov. 11-22. Coverage will be offered for turkey that turns out overcooked, undercooked, burnt, dry or just doesn’t end up cooking as expected. Claims can be submitted beginning Nov. 26. Only the first 1,000 claims will be honored.
“As we anticipate more smaller Thanksgiving gatherings and first-time cooks tackling turkey preparation this year, the Thanksgiving Turkey Protection Plan allows customers the freedom of culinary exploration, knowing all is not lost should their cooking go astray,” said Theo Weening, vice president of meat and poultry at Whole Foods Market, in a statement. “We want to help customers rise to the occasion and take on that turkey with confidence for less-stressed Thanksgiving meal preparation.”
Related: Harry & David's Sarley on Gift Giving for the Holidays; Retailers Prepare Early for Smaller Thanksgiving Feasts.
Photo: Whole Foods Market
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