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Giant Eagle Revamps Loyalty Program

Giant Eagle has introduced a new loyalty program, myPerks, to its Canton, Ohio location, which gives consumers more savings, bonus events, and immediate rewards, reports Supermarket News. MyPerks provides a $1 reward for every 50 perks earned at Giant Eagle and Market District supermarkets, as well as GetGo convenience stores.

This is the first multi-tier loyalty program introduced by a major U.S. supermarket, according to the company. “The myPerks program was born of our recognition that more and more families across our communities need additional value to help them through challenges faced by the pandemic,” said Giant Eagle spokesperson Dan Donovan. “By shifting to a ‘dollars off’ reward structure, we make it easier for our guests to redeem their rewards whenever it is most convenient for them.” Full Story

Related: Giant Eagle Enhances Curbside PickupGiant Eagle Introduces Cashierless Checkout.

Photo credit: Giant Eagle



from Specialty Food News https://ift.tt/2GPgN8n
Giant Eagle Revamps Loyalty Program Giant Eagle Revamps Loyalty Program Reviewed by Unknown on November 11, 2020 Rating: 5

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