Giant Eagle has introduced a new loyalty program, myPerks, to its Canton, Ohio location, which gives consumers more savings, bonus events, and immediate rewards, reports Supermarket News. MyPerks provides a $1 reward for every 50 perks earned at Giant Eagle and Market District supermarkets, as well as GetGo convenience stores.
This is the first multi-tier loyalty program introduced by a major U.S. supermarket, according to the company. “The myPerks program was born of our recognition that more and more families across our communities need additional value to help them through challenges faced by the pandemic,” said Giant Eagle spokesperson Dan Donovan. “By shifting to a ‘dollars off’ reward structure, we make it easier for our guests to redeem their rewards whenever it is most convenient for them.” Full Story
Related: Giant Eagle Enhances Curbside Pickup; Giant Eagle Introduces Cashierless Checkout.
Photo credit: Giant Eagle
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