NotCo, a Latin-American food tech company, is launching its plant-based milk alternative, NotMilk, in the U.S., reports Food Business News. NotCo uses AI and machine learning algorithms to help mimic animal-based foods using plant-based ingredients.
“When you think about the taste of milk, a human mind would never think that a combination of pineapple and cabbage would recreate the taste of milk, but Giuseppe—our artificial intelligence—can and does,” said Matias Muchnick, founder and chief executive officer of NotCo. “That’s the power of introducing a new technology into an obsolete system: You’re adding a whole new world of innovative possibilities that are good for us and the environment.”
The milk is now available in whole and 2 percent reduced fat varieties at Whole Foods Market stores nationwide.
“We know 33 percent of plant-based milk consumers in the U.S. move back to dairy because of compromises in taste,” said Lucho Lopez-May, CEO of NotCo in North America. “We are here to change that. There are many options in the market, but they miss something—whether that be look, taste or texture—but NotMilk has it all.” Full Story
Related: Impossible Foods Bolsters Research, Development Efforts; Kroger Expands Plant-Based Line.
Photo credit: NotCo
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