Wakefern Food Corp. is introducing a redesigned and expanded lineup of its better-for-you Wholesome Pantry and Wholesome Pantry Organic brands at ShopRite and The Fresh Grocer, reports Supermarket News. The rebranding includes a cleaner, simpler logo and package design in addition to a new tagline, “Food Set Free,” which accentuates Wholesome Pantry’s free-from product standards, according to the company.
The new lineup, which includes more than 100 offerings such as nut butters, organic fruits and vegetables, and packaged salads, will start hitting store shelves in early October.
“We’re thrilled to be introducing a bold new look for this beloved brand,” said Chris Skyers, vice president of own brands at Wakefern. “Since its debut four years ago, the Wholesome Pantry line has offered delicious, free-from and organic products that are both budget-friendly and accessible. Now we’ve taken it to the next level, updating the brand with even more innovative products that we’re confident our shoppers are going to love.” Full Story
Related: Fresh Thyme Farmers Market Rebrands; Target Expands Good & Gather Brand.
Image: Wakefern Food Corp. / Shoprite
from Industry Operations https://ift.tt/33HGrVj
No comments: