Online-only grocer Farmstead is launching a “dark store” in Charlotte, North Carolina next month, reports The Charlotte Observer. The 30,000-square-foot warehouse on Westwood Forest will offer free delivery within a 50-mile radius, according to Farmstead.
According to CEO Pradeep Elankumaran, the location was originally going to open in March, but plans were put on hold due to COVID-19. This extra time gave Farmstead the ability to ensure the model could deliver fresh, high-quality groceries at better prices than local grocery stores.
“Stay-at-home directives made it clear that online grocery should be a utility in this day and age. It should be cheaper and more convenient than going to the store, with no fees,” said Elankumaran. “Consumers are realizing that they can get good avocados and good bananas exactly the way they like it delivered to their house.” Full Story
Related: Farmstead Extends In-House Software to Other Grocers; Mercato, NYC Offer Grocery Delivery to Underserved Communities.
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