Patrick and Mike Fitzgerald, brothers who grew up working at family-owned Midwest Foods, have launched a new online fresh food and meal delivery service called Fresh Midwest, reports Progressive Grocer. The service, which offers locally grown produce and chef-driven meal solutions, will begin in the northern Chicagoland market from Kenosha, Wis., through the Lincoln Park neighborhood, and is set to expand throughout the Chicagoland market in early 2021.
“The passion behind Fresh Midwest is to provide an exceptional experience to order and receive the finest of local produce, fresh salads, meal kits, meats and seafood, and restaurant-made meals,” said Patrick Fitzgerald, creator and co-owner of Fresh Midwest. “Our vision is to connect customers directly with offerings typically reserved for high-quality restaurants at a good value.”
Joining the brothers at Fresh Midwest are two former Peapod veterans, Tony Stallone and Mary Rose Neises, as well as Thomas Parkinson, co-founder of the online grocer.
“Fresh Midwest is delivering a need for fresh food to consumers' homes on the day and time they want it,” said Thomas Parkinson, co-founder of Peapod. “Fresh has always been a challenge for any online company, but I am impressed with their experience and attention to quality and selection.” Full Story
Related: Mercato, Eataly Partner to Offer Delivery; Local-Focused Buffalo Market Launches Online Marketplace.
Photo: Midwest Foods
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