In completing the recently released State of the Specialty Food Industry research, 2020-2021 Edition, the Specialty Food Association, working in collaboration with Mintel, interviewed members across the supply chain for their insights and context into today’s market. Many weighed in on the importance of sales and consumer data.
Among highlights from their comments: specialty brands need data to justify their slotting in key retailers and even smaller specialty retailers need data to effectively category manage and identify up-and-coming brands and product trends. Ironically, on the e-commerce side there is a lack of good and affordable data available to brands. Read more highlights in this blog post from Denise Purcell, SFA's director of content. Association members can weigh in with their own opinions in the online Solution Center Q&A Forum by logging in with their specialtyfood.com username and password.
from Specialty Food News https://ift.tt/31EjHDf
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