[Blog] Industry Voices: Channel Evolution in the Specialty Food Industry

Shifting channel strategy generated many comments from the supply chain during interviews SFA’s research partner Mintel conducted as part of the recently released State of the Specialty Food Industry research, 2020-2021 Edition. Among comments about channel evolution, companies noted that specialty brands are scaling faster than ever thanks to e-commerce and are using that channel to test the water before migrating to brick-and-mortar, writes Denise Purcell, SFA director of content, in this blog post. Association members can weigh in with their own opinions in the online Solution Center Q&A Forum by logging in with their specialtyfood.com username and password.

from Specialty Food News https://ift.tt/3irht0R