The Perfect Day, whose mission is to create milk proteins that are nutritionally identical to what comes from a cow, but without animals, has launched a spin-off company. The Urgent Co. will focus on creating a safer, more sustainable CPG ecosystem. The company, run by entrepreneur Paul Kollesoff, will launch a portfolio of products across different categories, the first of which is Brave Robot, an animal-free, vegan ice cream.
According to The Urgent Co.’s website, the company is “In the business of using science, engineering, technology, social awareness and some common sense, to create safe, natural, healthy and delicious consumer products which support a more verdant planet.”
In a statement, Ryan Pandya and Perumal Gandhi, co-founders of Perfect Day, said, “We have no idea if this will work—any of it. But we’ve learned over the last six years that some of the best ideas sound crazy at first, and nothing great happens without a little risk. Perumal and I are 200 percent engaged in running Perfect Day, but we’re beyond excited to see what Paul and team build with The Urgent Company.”
Related: Perfect Day to Roll Out More Products in 2020; Perfect Day Raises $140 Million in Latest Funding Round.
from Specialty Food News https://ift.tt/2ClkKQb
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