Lay’s has recreated the taste of iconic restaurant dishes in potato chip form with its new limited-edition line of Lay’s Flavor Icons chips. The brand is also acknowledging the impact of COVID-19 by enacting a $25,000 Gratitude Fund for each restaurant that’s inspired these chips. Varieties include:
- Lay’s Kettle Cooked New York Style Pizza, inspired by Grimaldi’s Pizzeria in New York City
- Lay’s Nashville Hot Chicken, inspired by Party Fowl in Nashville, Tennessee
- Lays Philly Cheesestake, inspired by Geno’s Steaks in Philadelphia
- Lay’s Wavy Carnitas Street Taco, inspired by El Torito in Los Angeles
- Lay’s Chile Relleno, inspired by Cocina Azul in Albuquerque, New Mexico
"These restaurants and their iconic dishes have brought so many smiles to Americans' faces through the years and whether that flavor takes you to your favorite neighborhood spot or a far-away road trip destination, Lay's is proud to join you on that journey this summer when we're all yearning for a little more adventure," said Sadira Furlow, Frito-Lay vice president of marketing. "And the restaurants themselves are so ingrained in their communities that when you order a pizza or some street tacos, they're really serving you a side of hope and joy. The Lay's Gratitude Fund is our simple thank you to these restaurants' owners and workers for their resilience and agility in navigating this uncharted territory."
Related: Frito-Lay Reveals 2020 Snack Trends; Baldor Delivers Meals From Local Restaurants.
Photo: PepsiCo
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