Impossible Foods is reducing prices of its products sold to U.S. distributors by 15 percent on average, reports Reuters. The cut is in order to make its Impossible Burgers more affordable and compete better with beef products.
“We are asking our distributors to pass along the price cuts that average around 15 percent to restaurants,” Impossible Foods president Dennis Woodside says. The price cuts, however, will not affect Impossible products sold in retail stores. Full Story
Related: Burger King Lowers Price of Impossible Whopper; Impossible Foods Debuts 'Pork,' 'Sausage'.
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Impossible Foods Cuts Wholesale Prices
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March 04, 2020
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