This spring, seasoning brand Mrs. Dash will rebrand itself as Dash. In addition, the company will partner with health and wellness expert Joy Bauer to create simple, low-sodium recipes for the Dash website and social media channels.
"The Dash line of salt-free seasonings will continue to allow consumers to elevate their cooking quickly and simply," said Julie Gould, marketing director of Mrs. Dash's parent company, B&G Food, in a statement. "For 30-plus years, the Mrs. Dash brand has been a trusted salt-free seasoning staple in American homes and we're thrilled to roll out the new Dash branding and products as well as a partnership with Joy Bauer, one of the most trusted and sought-after health experts in the country."
Related: FMI Undergoes Rebranding; Madécasse Rebrands as Beyond Good.
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