MorningStar Farms to Launch Plant-Based 'Burger'

Kellogg’s MorningStar Farms will launch its first ready-to-cook plant-based burger next month and its plant-based bratwurst and Italian sausage in June, reports Food Dive. The line, called Incogmeato, was announced last year.

"Consumers buy almost $800 million worth of meat in the weeks leading up to Fourth of July," Sara Young, general manager of MorningStar Farms, told Food Dive in an interview. "So it was important we brought forward a suite of products that consumers could try and experience with their family and their friends at a barbecue and have multiple offerings just in time for grilling season." Full Story

Related: Morningstar Farms to Transition from Vegetarian to Vegan; Gardein Launches Plant-Based 'Burger'.

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