Mondelēz has acquired a significant majority in Give & Go, an in-store bakery company. This acquisition expands Mondelēz International’s leadership in snacking and adds to its portfolio of brands like Oreo, Cadbury, Belvita, and Tate’s Bake Shop.
“Our ambition is to lead the future of snacking by offering consumers a broad range of snacks in key growth channels and categories,” said Glen Walter, EVP, North America, for Mondelēz International, in a statement. “Give & Go’s leading position in the large and fast-growing in-store bakery channel gives us a unique opportunity to expand into new, on-trend consumer spaces.”
Related: Mondelēz Appoints EVP; Barry Callebaut, Mondelez Create Cacaofruit Snack Line.
from Specialty Food News https://ift.tt/2I9MLJP
Mondelēz Acquires In-Store Bakery Company
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February 26, 2020
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