Giant Food Stores is now The Giant Co., a name which highlights the important role the company has played in consumers’ lives since its founding in 1923. The company has also unveiled a new logos for each banner in the family of Giant brands, including Giant, Martin’s Giant Heirloom Market, Giant Direct, and Martin’s Direct.
“For nearly a century, we’ve been a trusted part of the communities we serve, helping families come together to share a meal and create special memories,” said Nicholas Bertram, president, The Giant Company, in a statement. “For us, food and families go hand in hand and as we look to our future, we wanted to make sure our name reflects all we aspire to be as an omni-channel retailer. We are proud of the role our brand has played in connecting millions of families, and as The Giant Company, we will continue to passionately serve our customers and communities for a better future.”
Related: Giant Food Stores Invests in Growth; Giant Food Launches Delivery Service.
from Specialty Food News https://ift.tt/2wK5Wan
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