Price Rite Marketplace will unveil fresh new looks and shopping experiences at grand reopenings of locations in Chicopee, Pittsfield, Springfield, West Springfield and Westfield, Mass. This is after other successful store rebrands in Connecticut, Maryland, New Hampshire, New York, and Pennsylvania, and other Massachusetts locations.
The rebrand features bright, revitalized decor, including market-style produce departments. Each store will also include the new “Drop Zone” stocked with special surprise buys on must-have grocery and private label items, and lower prices that extend across hundreds of products.
“Our customers have embraced the marketplace feel, focus on fresh foods, and amazing deals at our rebranded stores,” said Jim Dorey, president of Price Rite Marketplace, in a statement. “We are excited to bring this streamlined shopping experience to our shoppers in Chicopee, Pittsfield, Springfield, West Springfield and Westfield.”
Related: Price Rite Adds Plant-Based Protein Offerings; Price Rite Rolls Out New Store Model.
from Industry Operations https://ift.tt/36KjzCF
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