KeHe has launched an emerging brands program to nurture leading-edge brands and maximize their growth and success potential in the marketplace. KeHe Elevate will support retail partners by continually foraging for early-stage brands and curating a dynamic brand portfolio to augment KeHe’s assortment.
“The struggles that emerging brands face within the retail landscape are tough,” said Katie Paul, vice president of category management and growth solutions, in a statement. “In fact, 95 percent of new products fail each year, according to the Harvard Business School. KeHE is uniquely positioned to help suppliers via Elevate, which is designed to alleviate those barriers by providing a broad range of growth and profitability support from our merchandising and sales teams.”
KeHe category management is now actively searching for program candidates. Suppliers can visit KeHe’s RangeME website to submit their products.
Related: KeHE Launches Supplier Diversity Program; KeHe, Save Mart Renew Partnership.
from Specialty Food News https://ift.tt/3aOItEq
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