Consumer attention around climate change will shift in the next couple years, according to research from the Center for Food Integrity, a Kansas City-based nonprofit, reports Food Business News. Currently, consumers are not even sure whether climate change exists, and less than half are focused on causes. and solutions. However, the conversation on causes will grow 260 percent and the conversation around solutions will grow 202 percent.
This is in line with growing consumer interest in sustainability. “Those interested in causes and solutions want to bring about change by taking action on a personal level and being the change,” says Terry Fleck, executive director at CFI. “They also fear making uninformed choices, want to protect the American way of life, and look to science and innovation to provide solutions.” Full Story
Related: Report: 2020 Deforestation Goal Will Not Be Met; Climate Change Presents Major Challenges for Farmers.
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