Coca-Cola North America will launch a caffeinated sparkling water in March of 2020. The Aha line of beverages will feature vibrant packaging and flavors including Lime + Watermelon, Strawberry + Cucumber, Citrus + Green Tea, Black Cherry + Coffee, Orange + Grapefruit, Apple + Ginger, Blueberry + Pomegranate, and Peach + Honey. The brand will replace Dasani Sparkling water at retail.
“There are unmet needs for consumers in the category today, both for those who don’t drink sparkling water regularly today and for those who do,” said Julie Siwemuke, sparkling water director, Coca-Cola North America. “When shoppers browse the sparkling water aisle, they’re looking for interesting and approachable flavors that offer a refreshing treat. They're also drawn to fun, colorful brands with personality.”
Related: Coca-Cola to Introduce Energy Drinks; Coca-Cola Invests in Kombucha Maker.
from Specialty Food News https://ift.tt/2roCbcx
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