VMG Partners has announced a new branded snacking platform, Velocity Snack Brands, which will acquire, incubate, and grow a portfolio of leading snack brands. The snack platform has already made its first acquisition with Popchips, maker of popped chips and other healthy snacks.
“VSB’s mission is so well aligned with Popchips’ commitment to innovation and leadership in the better-for-you snack category, and I look forward to seeing how they leverage the expertise and operating synergies of the snack platform they are building to take Popchips to the next level,” says Keith Belling, founder and former CEO of Popchips.
Related: Peatos Expands Product Portfolio; Barry Callebaut, Mondelez Create Cacaofruit Snack Line.
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VMG Partners Creates New Snacking Platform
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October 09, 2019
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