Giant Food Stores has launched a new Choice Rewards loyalty program at all Giant and Martin’s Food Markets stores, reports Supermarket News. This follows a successful pilot test in western Pennsylvania, which ran from June to August. The program brings all of Giant’s benefit programs (including the BonusCard, Gas Extra Rewards, and Bonus Buy Savings) under one brand with new ways to earn and redeem points, as well as an improved digital experience.
We’re always looking for ways to use technology to give our customers a better shopping experience,” Simon added. “Following the positive feedback we received from our associates and customers during the pilot, we’re excited to introduce the expanded program to all of our customers.” Full Story
Related: Giant Food Stores to Acquire Independent Grocer; Giant Food Opens Second Urban Store Concept.
from Specialty Food News https://ift.tt/30SyOGU
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