The Grocery Manufacturers Association is rebranding itself as the Consumer Brands Association, effective January 2020. In addition, the association is adopting a new advocacy agenda, focusing on four core pillars: enhancing packaging sustainability; championing smart regulation; creating frictionless supply chains and building trust in CPG, while also advancing a narrative about the industry’s vast social and economic impact. The overhaul of the 110-year-old organization is being led by president and CEO Geoff Freeman and the GMA board of directors.
“We represent an industry of iconic brands that are innovative, forward-looking and touch the lives of every American,” says Freeman. “As the new Consumer Brands Association, we are making a game-changing shift to unite the totality of the consumer packaged goods industry around a focused, proactive agenda that aligns with the values of the brands we represent and the consumers they serve.”
Related: Dig Inn Undergoes Rebranding; California Lavash Rebrands Retail Portfolio.
from Specialty Food News https://ift.tt/2m6EDlN
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