Food and beverage brands that want to tap into future food and beverage flavors should look to Gen Z for inspiration, reports Food Business News. According to Synergy Flavors, Inc., Gen Z consumers prefer bold flavor profiles, extreme sensations, and the ability to personalize food and beverage options.
“Gen Z’s food or flavor of choice for the day also may depend on how they are feeling in that moment,” says Sarah Diedrich, customer marketing manager at Synergy Flavors. “How can food manufacturers use this to their advantage? By developing products meant for specific occasions or feelings, they can attract Gen Z consumers and create a deeper connection to their needs.” Full Story
Related: Health Approaches Vary by Generation; Report: Customers Want Increased Personalization.
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