Age: 31
Katz’s Delicatessen is one of the most iconic places in New York City. Featured on many “must-visit” lists and in at least a half dozen movies (most famously, “When Harry Met Sally”), Katz’s is an historic gem. So, the challenge for fifth-generation owner Jake Dell isn’t about gaining publicity but keeping the 131-year-old business fresh.
Dell took over the family business in 2009 after graduating from Tufts University with a mission to preserve the history and cultural significance of the deli while creating new opportunities for the brand. “My goal is to bring the deli into a new age, all while maintaining its nostalgia and old-world feel,” he says.
In that vein, Dell has overseen the launch of A Taste of Katz’s food stall in Brooklyn’s DeKalb Market Hall, a revamped online service with free two-day shipping, and efforts that clue in a whole new generation about “how to order like a regular,” at the landmark Lower East Side restaurant.
“The food—from our legendary pastrami and corned beef, to the matzoth ball soup—will always remain the same,” he says. “However, I’ve made strides in modernizing and expanding the business’ operations, largely through Katz’s nationwide shipping service. From fresh-made latkes to a complete Taste of New York package, anyone in the country can be instantly transported to what’s arguably the best Jewish deli in the world."
Arielle Feger is content associate for Specialty Food Magazine.
Photo Credit: Katz's Deli
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