Starbucks has invested in Brightloom, a restaurant technology company that creates end-to-end digital customer experience platforms for the food service industry, reports Food Business News. Brightloom will combine its existing technology with Starbucks’ digital flywheel to help Starbucks improve its mobile ordering and payment options.
“We’re delighted to partner with Brightloom and drive a broad innovation agenda that extends relevant customer experiences from brick-and-mortar to a digital-mobile customer connection,” said Kevin Johnson, chief executive officer of Starbucks. “At Starbucks, we have experienced first-hand the power that comes through digital customer connections that are relevant to the customer.” Full Story
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