The sparkling water trend continues to grow as more companies develop new products to meet customer demand, reports The New York Times. According to Technomic, Americans spent about $1.7 billion on sparkling water at restaurants in 2018, and an NPD survey revealed that Americans consume sparkling water an average of 10 times per capital, which equates to about 3.3 billion servings.
The sparkling water category includes club soda, seltzer, and hard seltzer, which, by itself, accounted for $389 million in sales in the first six months of 2019. “The primary reason behind it is the whole health and wellness movement,” says David Portalatin, vice president and food consumption business analyst at NPD Group. “What the consumer doesn’t want is anything artificial or synthetic.” Full Story
Related: Coca-Cola Launches Smartwater Seltzer Line; Product Mashups Spur Growth in US Beverage Market.
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