Weis Markets has announced that it is working with Birdzi, a customer engagement platform, to become a more customer-driven retailer. Birdzi’s real-time digital ecosystem is specifically designed to support regional food retailers, as its AI relationship engine enables retailers to better address shopper needs, through more relevant recommendations.
“We expect the Birdzi ecosystem will help our team understand and build relationships with each of our customers,” said Ron Bonacci, Weis Markets’ vice president of advertising and marketing. “Birdzi will help us connect with individual shoppers while providing them with meaningful savings on relevant products. This working relationship will help us deliver new services as the digital and physical worlds of retail merge together.”
Related: Publix Introduces Mobile Payment Option; Younger Millennials Outspend Older Consumers on Food.
from Specialty Food News http://bit.ly/2XSeODq
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