Seventeen percent of online shoppers make multiple voice purchases a month or more frequently, but 43 percent of consumers cite a lack of security features as the number one reason they won't make more purchases via voice-enabled devices this year, followed by a lack of product images, and difficulty comparing products, according to Episerver. Over half of online shoppers who use social media clicked on an influencer's post, and a third made a direct purchase from the post.
"From first exposure to a brand to the last (and every interaction in between), retailers have the opportunity to turn typical transactions into amazing experiences," says Shelley Bransten, corporate VP, global retail and consumer goods industries at Microsoft. "At the Microsoft Technology Center, Episerver demonstrates how retailers can unlock massive value from their customer data via personalization and analytics. By reaching out to customers in a hyper-personalized way, retailers can turn browsers into buyers and shoppers into fans."
Related: Most Americans Use Mobile Phones for Shopping Decisions; Consumers Won't Trade Private Data for Loyalty Rewards.
from Specialty Food News http://bit.ly/2Hl1iBB
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