Millennials over the age of 30 are more likely to search for savings, shop at traditional supermarkets, and buy groceries online, according to Coresight Research. The research group noted millennials under 30 are more likely to shop with mass merchandisers, spend on wellbeing and fitness, and purchase consciously.
Those over 30 were more likely to buy groceries at traditional format supermarkets like Kroger and Albertsons, while the under 30 crowd was more likely to visit mass merchandisers like Walmart and Target for their groceries. Additionally, The U.S. Department of Agriculture notes those who entered the workforce during the 2007-09 Great Recession tend to be more frugal, opting to buy more food for at-home consumption rather than going to an establishment for food away-from-home. Full Story
Related: Baked Goods on the Rise; Mobile Transactions are Growing Among Millennials.
from Industry Operations http://bit.ly/2VchYE5
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