U.S. yogurt sales fell in each of the past two years after a decade of growth, according to Euromonitor International, reports The Wall Street Journal. Food companies say retailers hurt yogurt sales by cutting prices and shelf space and increasing private label offerings, while Chobani's chief marketing officer claims yogurt makers undermined their own sales by introducing too many new flavors and styles.
The average U.S. supermarket carries 306 different yogurt varieties, according to Acosta, up four percent since 2015. Overall yogurt sales fell six percent by volume in the year through February, Nielsen data shows. Sales of Greek yogurt fell 11 percent.
However, Icelandic styles of yogurt as well as non-dairy versions are growing rapidly. They contain less sugar than many traditional yogurts, a factor that analysts and executives say pushed some customers away from those brands. Full Story
Related: Buffalo Milk Yogurt Comes to US; Chobani Debuts Non-Dairy Brand.
from Specialty Food News http://bit.ly/2VAuQRp
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