Positive restaurant-to-consumer social media engagement often leads to increased customer visits, according to a survey by restaurant marketing agency MGH. Of respondents who actively follow and engage with restaurants on social media, 74 percent say they are more likely to visit or order food from those establishments. While nearly half of U.S. diners, 45 percent, said they've tried a restaurant for the first time because of a social media post made by the establishment itself, 21 percent claimed posts could be a deterrent based on poor quality content and posting frequency. Still, 22 percent said a restaurant's social post enticed them to return, while just 13 percent said a social media post discouraged them from returning.
Among other notable stats from the survey, 42 percent of U.S. diners say they have interacted with restaurants on at least one social media platform. Of that group, 66 percent said they are more likely to visit or order food from the restaurant. More than a third of U.S. diners, 36 percent, follow restaurants on social media, and 39 percent of that group mainly do so to help determine if they want to dine in or order food from the restaurant.
Related: Tech Trends Drive Changes in Restaurants; Uber May Help Restaurants Increase Traffic.
from Industry Operations http://bit.ly/2GmvifE
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