Godiva has opened its first cafe in the Americas in New York City. The cafe offers a new sweet and savory menu, specialty beverages, and more, and is intended to serve as a launching pad for Godiva to expand into new product categories beyond formal chocolate gifting and into everyday self-treats.
Ten more cafes are slated to open in New York state by the end of 2019, and the larger plan is to expand the model to 2,000 locations worldwide, with over 400 planned in the Americas. Godiva currently has cafe locations in Japan, China, Belgium, and the Middle East.
Created by executive chef chocolatier Thierry Muret, the Godiva cafe's menu features new items including the cold-blended Chocolixir, baked items like Belgian liege waffles, and chocolate inspired cookies, sandwiches, and salads. The menu also features a new item, the Croiffle, which is a buttery croissant pressed in a hot waffle iron, as well as cookies inspired by Godiva's chocolate pieces, Godiva Mocha, and Godiva affogato with soft serve.
Related: Godiva to Open NYC-Based Cafe; Godiva Pursues Growth by Selling Select Assets.
from Specialty Food News http://bit.ly/2PmfJbZ
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