General Mills will pull back its introduction of Kernza cereal under its Cascadian Farms label after crop failure resulted in much smaller yields than expected, reports Minneapolis/ St. Paul Business Journal. General Mills aims to commercialize the cereal, which, unlike wheat, doesn't have to be planted every year and may be able to combat soil erosion.
The company will give away the roughly 6,000 boxes of Honey Toasted Kernza Cereal it was able to salvage, and continue working on development of the product.
General Mills has been working on the Kernza project for years, agreeing in 2017 to buy a significant amount of Kernza from Salina, Kan.-based Land Institute and donated $500,000 to the University of Minnesota's Forever Green Initiative to support research on how to use the grain. Full Story
Related: Cascadian Farms Faces Class Action Lawsuit; General Mills Agrees to Change Nature Valley Labels.
from Specialty Food News http://bit.ly/2uTUNzM
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