U.S. consumers are unwilling to join loyalty rewards programs that collect personal information, including address and account information, with 71 percent stating they would be less likely to join such a program, according to a Harris Poll conducted for Wilbur. Additionally, 58 percent reported they would be less likely to join a customer loyalty program that requires an app download to access benefits.
About 76 percent indicated they would be willing to join a loyalty program that only asks for a name and phone number, with 32 percent indicating they would be much more likely to join. Additionally, programs that don't require a physical card are attractive to about 79 percent of consumers. Full Story
Related: Starbucks Updates Loyalty Program; Target Expands Loyalty Program Test.
from Industry Operations http://bit.ly/2ZkJGOe
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