Coca-Cola will release Coca-Cola Coffee in more than 25 markets around the world by the end of 2019, reports CNBC. The beverage blends Coke with coffee and has slightly less caffeine than a normal cup of coffee but more than a can of the soda. It also contains less sugar than a Coke of the same size.
According to CEO James Quincey, Coca-Cola Coffee is designed to reach consumers during specific occasions and channels like the mid-afternoon energy slump at work. The product launch comes at a time when consumers have shifted from drinking soda to choosing less sugary options, like bottled water and Coca-Cola Zero Sugar.
Coca-Cola's coffee business has been largely focused in Japan, where canned coffee has been a popular option in vending machines. Also, the company's Georgia Coffee brand has surpassed $1 billion in sales and has expanded to other Asian countries. Coke plans to start selling ready-to-drink Costa coffee products in European markets this year after purchasing the British coffee chain for $5.1 billion in January.
Quincey believes the early results of Coca-Cola Coffee are "very promising, delivering incremental growth for the Coca-Cola brand with very little cannibalization," according to the report. Full Story
Related: Starbucks to Launch Nespresso Espresso Pods; Brazilian Coffee Exporter Declares Bankruptcy.
from Specialty Food News http://bit.ly/2VmPZ4K
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