Total bread and baked goods sales surpassed $59 billion in 2018, split between the fresh bakery department and items located in the grocery, frozen, and dairy departments, according to American Baker's Association and Food Marketing Institute's Power of Bakery report. In-store bakery sales were $13.8 billion and were dominated by desserts, sweet goods, and cookies, whereas center-store sales were more evenly balanced between functional and indulgent items.
Thirty-seven percent of shoppers typically purchase indulgent bakery items at a place other than their primary store. While most shoppers believe scratch baking delivers superior quality, 57 percent are indifferent to their store using partially-prepared/baked ingredients. However, "fresh" and "baked today" are easily the two most popular production-related claims, according to the study.
Meanwhile, most of Gen Z and millennials eat carbs in their regular diet, 73 percent purchased bread in the last week, and 63 percent purchased a sweet baked good, according to the American Bakers Association's Attracting Gen Z and Millennial Customers study. Nearly three quarters of Gen Z and millennial consumers are bothered by wasting bread and more than one in five often or always skip buying bread on their next trip to the store after throwing bread away.
Across all product categories, Gen Z and millennials say the most important nutritional descriptors for baked goods are "whole grains," "freshness," and "natural ingredients." Full Story, Full Story
Related: Direct-to-Consumer Keto Bread Business Launches; Carlo's Bakery Unveils Mobile Ordering App.
from Specialty Food News http://bit.ly/2VBSME0
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