Omnichannel Retailers Rule

Offering both a brick-and-mortar and online e-commerce store wins with consumers, with more than 70 percent of shoppers preferring to make purchases from retailers offering both shopping options, according to DXC Technology Co. Less than 30 percent of consumers primarily shop internet-only retailers, while 36 percent buy in-store after exploring products online.

from Trends and Statistics https://ift.tt/2Yacp7F