Connecting physical packaging to the virtual world, reinventing the box, and going plastic-free are some of Mintel's top global packaging trends for 2019 and beyond. Additionally, the firm predicts fast improvements in recycling facilities, which will drive up capacity for high-quality recycled material.
According to Global Packaging Director at Mintel, David Luttenberger, connected packaging is a vital link between physical and digital shopping worlds and brands can capitalize on it to influence how they are viewed online. He also says that in e-commerce, brands are learning that messaging and branding should be split between the shipping container and the interior of the box.
New opportunities such as plastic-free aisles, package-free stores, and alternative pack materials allow customers to actively make choices about the plastic put out in the world, says Luttenberger. He notes that brands should act now, either to ensure a place in emerging plastic-free zones by switching to acceptable pack materials, or by engaging with the debate, clearly explaining the benefits of plastic packaging to their product.
Related: The Kibosh on Plastic; Product Mashups Spur Growth in US Beverage Market.
from Industry Operations https://ift.tt/2UXxWP8
No comments: