Coca-Cola has launched another seltzer line, this time from its Smartwater brand, reports CNN. The company is releasing three sparkling flavors for the brand in North America later this month: Fuji apple pear, strawberry blood orange, and raspberry rose.
Smartwater began trying flavored sparkling water varieties in Europe several years ago, but is now bringing it to the U.S. as the country's obsession grows. American consumers are increasingly seeking drinks that have functional elements, such as nutritional value or caffeine. Additionally, they want healthy, low-sugar or sugar-free offerings and sparkling water has a lot of those qualities.
Mintel estimated that retail sales of seltzer in the U.S. more than doubled from 2013 to 2018. Full Story
Related: FMCG Companies Adapt to Consumer Trends; Coca-Cola Buys Nigeria-Based Chi.
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