Bulletproof 360 Inc.'s distribution for its high-performance food and beverage products will expand to more than 20,000 new retail stores throughout the country.
Bulletproof will begin its expansion in Costco, Target, Sam's Club, Walmart, Publix, HEB, Safeway, QFC, Ralphs, Meijer, Lifetime Fitness, Fred Meyer, and King Soopers. The expansion will also include Wegmans and CVS, where Bulletproof products are currently available. The retailers will hold a selection of Bulletproof products across multiple categories, including Bulletproof RTD Cold Brews, Bulletproof Collagen Protein Bars, Bulletproof Collagen Protein, and Bulletproof Brain Octane Oil.
Bulletproof plans to take the master brand approach for its on-shelf strategy by grouping its offering of products together. This model will help consumers new to the brand understand the combined benefits of Bulletproof's products and how they can be used to achieve personal health goals.
Related: Bulletproof Coffee Secures $40M Investment; World's Wild Coffee at High Risk of Extinction.
from Industry Operations https://ift.tt/2Um7Ncp
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