Raley's has updated its private label brands, including the eponymous brand Raley's, Raley's Purely Made. and Nob Hill Trading Co, reports Progressive Grocer. Both the packaging and the ingredients were given an overhaul, making sure the outside and inside of the products were up to current standards.
The Purely Made brand, specifically, has raised the bar so it's products are clean and affordable.
"The Purely Made brand standards were very carefully crafted," said Yvette Waters, Raley’s Nutrition Strategist and Brand Influencer. "We thoroughly reviewed the most up-to-date product ingredient research, customer demands, and legislation around certain ingredients before setting on our standards." Full Story
Related: Publix Rolls Out Private-Label Ice Cream; Consumers Are Still Turning to Private Labels.
from Specialty Food News http://bit.ly/2D2qlHn
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